Privacy Policy
1. Data Protection at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data means any data with which you can be personally identified. Detailed information on data protection can be found in the privacy policy set out below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section “Information on the Controller” in this privacy policy.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may, for example, include data you enter into a contact form.
Other data is collected automatically by our IT systems when you visit the website, either automatically or based on your consent. This is mainly technical data (e.g., internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other requests related to an engagement.
What rights do you have regarding your data?
You have the right at any time to obtain, free of charge, information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time regarding this or any other questions on the subject of data protection.
Analytics Tools and Third-Party Tools
When you visit this website, your browsing behavior may be statistically evaluated. This is done primarily using so-called analytics programs.
Detailed information about these analytics programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
External Hosting
This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access data, and other data generated via a website.
External hosting is carried out for the purpose of performing a contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Our hosting provider(s) will process your data only to the extent necessary to fulfill their performance obligations and in accordance with our instructions regarding such data.
We use the following hosting provider:
HOSTINGER operations, UAB
Švitrigailos str. 34, Vilnius 03230, Lithuania
Phone: +37064503378
Email: domains@hostinger.com
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Disclosures
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Information on the Controller
The controller responsible for data processing on this website is:
Höferlin, Benjamin & Höferlin, Markus GbR
Hauptstraße 15
74385 Pleidelsheim
Germany
Phone: +49 (0) 178 8126111
Email: info@visionalytics.de
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).
Storage Period
Unless a more specific storage period is stated in this privacy policy, your personal data will remain with us until the purpose for processing no longer applies. If you assert a legitimate request for erasure or withdraw your consent to data processing, your data will be erased unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, erasure will take place after these reasons cease to apply.
General Information on the Legal Bases for Data Processing on This Website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data within the meaning of Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), processing is additionally based on Sec. 25(1) TDDDG. Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if processing is necessary for compliance with a legal obligation, we process your data on the basis of Art. 6(1)(c) GDPR. Processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are set out in the following sections of this privacy policy.
Recipients of Personal Data
In the course of our business activities, we work with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., disclosure to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the disclosure. When using processors, we disclose our customers’ personal data only on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.
Withdrawal of Your Consent to Data Processing
Many processing operations are only possible with your express consent. You may withdraw consent you have already given at any time. The lawfulness of the data processing carried out up to the time of withdrawal remains unaffected by the withdrawal.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEREAFTER NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to receive data that we process automatically on the basis of your consent or in performance of a contract, in a commonly used, machine-readable format, and to have it transmitted to you or to a third party. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Information, Rectification, and Erasure
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, where applicable, a right to rectification or erasure of this data. You can contact us at any time regarding this or other questions concerning personal data.
Right to Restriction of Processing
You have the right to request restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:
- If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you may request restriction of processing instead of erasure.
- If we no longer need your personal data, but you require it for the establishment, exercise, or defence of legal claims, you have the right to request restriction of processing instead of erasure.
- If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your and our interests must be carried out. As long as it has not been determined whose interests prevail, you have the right to request restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may—apart from being stored—only be processed with your consent or for the establishment, exercise, or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
SSL/TLS Encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL/TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
4. Data Collection on This Website
Cookies
Our websites use so-called “cookies.” Cookies are small data packages and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your end device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your end device until you delete them yourself or your web browser deletes them automatically.
Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g., cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.
Cookies that are required to carry out electronic communications, to provide certain functions you have requested (e.g., the shopping cart function), or to optimize the website (e.g., cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies to provide its services in a technically error-free and optimized manner. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG); consent may be withdrawn at any time.
You can set your browser so that you are informed about the setting of cookies and allow cookies only on a case-by-case basis, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy policy.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources.
This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website—this requires the collection of server log files.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not disclose this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent has been requested; consent may be withdrawn at any time.
The data you enter in the contact form will remain with us until you request erasure, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions—especially retention periods—remain unaffected.
Google Analytics
On the basis of our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offering is generally transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield framework and thereby provided a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on activities within this online offering, and to provide us with further services related to the use of this online offering and internet usage. In doing so, pseudonymous user profiles may be created from the processed data.
We use Google Analytics only with IP anonymization activated. This means that Google shortens users’ IP addresses within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software settings; users can also prevent the collection by Google of the data generated by the cookie and related to their use of the online offering and the processing of such data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on Google’s use of data, settings, and objection options can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
Users’ personal data is deleted or anonymized after 14 months.
Google AdWords and Conversion Tracking
On the basis of our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use services provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Google is certified under the Privacy Shield framework and thereby provided a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing method Google “AdWords” to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner, in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products they have shown interest in on other online offerings, this is referred to as “remarketing.” For these purposes, when our and other websites on which the Google advertising network is active are accessed, Google executes a Google code directly and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie is stored on the user’s device, i.e., a small file (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, which content they are interested in, and which offers the user has clicked, as well as technical information about the browser and operating system, referring websites, time of visit, and other information about the use of the online offering.
We also receive an individual “conversion cookie.” The information collected with the help of the cookie is used by Google to create conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page equipped with a conversion tracking tag. We do not receive any information that would allow users to be personally identified.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, users’ names or email addresses, but processes the relevant data related to cookies within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly allowed Google to process the data without such pseudonymization. The information collected about users is transmitted to Google and stored on Google servers in the USA.
Further information on Google’s use of data, settings, and objection options can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).
5. Plugins and Tools
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is used to check whether the data entered on this website (e.g., in a contact form) is provided by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent by the website visitor on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
The storage and analysis of the data is carried out on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings against abusive automated spying and against spam. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.
Further information on Google reCAPTCHA can be found in Google’s privacy policy and Google’s terms of service at the following links:
https://policies.google.com/privacy?hl=de and
https://policies.google.com/terms?hl=de.
The company is certified under the “EU-U.S. Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Each company certified under the DPF commits to complying with these data protection standards. Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780.
Source: https://www.e-recht24.de
